OnePlus and Hasselblad are ending their five-year partnership

OnePlus and Hasselblad are , in line with an official weblog publish. The smartphone maker has began growing its personal digital camera system, which it has dubbed the DetailMax Engine.

There was no purpose given for the break up, although OnePlus heaped reward on Hasselblad in that weblog publish. It lauded the digital camera maker’s “obsession with precision and element” and opined about “nights within the lab chasing the proper stability of sunshine and shadow.” The corporate additionally mentioned that “Hasselblad’s refined aesthetic sense is now a part of our imaging DNA, woven into each future OnePlus digital camera.”

As for each future OnePlus digital camera, the proprietary imaging system continues to be within the early phases. OnePlus CEO Pete Lau mentioned he is already testing an early prototype that is been “designed from the bottom as much as ship the clearest and most actual pictures on a smartphone.”

The 2 corporations first paired up for the and the Hasselblad brand has been a mainstay of higher-end OnePlus units since then. The Verge reviews with the discharge of the upcoming OnePlus 14, which to keep away from the unlucky number “4” in China.

There’s one last wrinkle to this story. Oppo, which is the guardian firm of OnePlus, is sticking with Hasselblad in the intervening time. As a matter of reality, it formally again in July, with each corporations promising a brand new cell imaging system within the close to future.