Tips on how to watch the Sony Honda Afeela CES 2026 press convention

Sony’s CES 2026 press convention is simply days away, however this yr has a twist: As an alternative of an summary of Sony’s electronics, online game and Hollywood studio plans for the brand new yr, the presser will apparently have a extra slim focus: electrical autos. That is as a result of the standard end-of-press-day slot is not simply Sony, however quite Sony Honda Mobility — the three way partnership chargeable for the Afeela 1 electrical automotive that has been showcased at CES for the higher a part of a decade. This yr, nevertheless, we’ll additionally apparently get to see a an all-new idea mannequin on the occasion, too.

Tips on how to watch the Sony Afeela CES 2026 press convention

The occasion might be streamed dwell from Las Vegas on Monday, January 5 at 8PM ET through the Afeela official YouTube channel. (We’ll embed the stream right here as soon as it seems on the channel.)

What to anticipate from Sony Afeela at CES

What’s now the Afeela 1 has been proven in numerous incarnations since CES 2020, the place it was initially introduced as Imaginative and prescient-S. However so many extra necessary particulars had been confirmed prior to now couple of years, together with the worth, which begins at a staggering $89,900. Nevertheless, the sooner impressions had been lower than spectacular, and as of CES 2025, that thought stays the identical. Engadget’s automotive professional Tim Stevens mentioned earlier this yr that the EV “feels like a PlayStation 4 in the PS5 era,” and that “the automotive misplaced what little fascinating styling it had whereas sticking true to some specs that sounded good 5 years in the past.” Ouch.

However the Afeela 1 will not be the one automobile on show. Its CES sales space will showcase “a number of Afeela 1 pre-production autos in a number of shade variations, alongside a brand new Afeela idea mannequin,” Sony Honda Mobility said in a press release.

We’re hoping to listen to about what’s new and improved at CES 2026, and we’re additionally excited to see its latest idea mannequin. And between sales space shows and press releases, we’re hoping we’ll get to see no less than a number of new Sony Electronics merchandise on the docket for 2026, too.