CES has lengthy felt like a full-on auto present, however the car-centric power appears considerably muted at CES 2026. Positive, the Afeela electric vehicle from the Sony-Honda joint venture is returning to the present flooring, however with the Trump administration yanking most EV incentives from the market, the business is not providing a full-court press of recent autos in Las Vegas this 12 months. That mentioned, there is not any scarcity of in-cabin automotive tech on show, together with Hyundai’s Holographic Windshield Display.
Certainly, the corporate’s Mobis subsidiary will current “greater than 30 mobility convergence applied sciences” throughout CES. And we’ll additionally get to see Hyundai’s AI Robotics Strategy, which is able to showcase its new Atlas robotic contemporary out of the lab.
Find out how to watch Hyundai’s presentation at CES 2026
Hyundai’s presentation takes place on January 5 at 4PM ET, and you’ll livestream it on both its HyundaiUSA YouTube channel or its global YouTube channel. We’ll embed the stream right here as soon as it is obtainable.
What to anticipate
As talked about above, Hyundai could have its Holographic Windshield Show for viewing. It is basically a next-gen heads-up show that tasks key knowledge from the automobile’s sprint on the windshield for much less distraction, and with out obstructing the driving force’s view. It is a vertically expandable 18.1-inch giant show, and passengers may even watch movies with out being seen to the driving force.
Hyundai Mobis collaborated with German optics specialist Zeiss to develop the “world’s first system to make the most of holographic movie to rework the whole entrance windshield into an ultra-large show floor.” It says it’ll start mass manufacturing in 2029, so do not count on to see this in the marketplace anytime quickly.
Past automotive, although, we’ll additionally get a first-ever take a look at the corporate’s new Atlas robotic. Within the teaser picture proven within the press launch, Atlas seems slightly dog-like, which is smart while you keep in mind that Boston Dynamics was purchased by the Korean multinational again in 2020.
“This next-generation Atlas represents a tangible step towards the commercialization of AI Robotics, highlighting the Group’s dedication to constructing protected and adaptable robotic co-workers,” the corporate mentioned in the identical press launch.
Hyundai mentioned it’ll additionally focus on its different tech areas, together with electronics and chassis system security, in addition to an AR head-up show, low-power show options and EV drive programs.
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