IKEA’s new wi-fi charger is as cute as it’s sensible

IKEA’s revamp of its smart home products would not finish with Matter help. The furnishings and residential items firm additionally has a line of latest Qi wi-fi chargers, the most effective of which, the VÄSTMÄRKE wireless charger, combines the performance of a PopSockets-style telephone grip with cable storage.

The $10 VÄSTMÄRKE wi-fi charger is paying homage to a bagel or donut, when you might take the highest half of these ring-shaped meals and switch them inside out to create a comfy grip to your fingers. That very same crimson silicone design additionally makes for an ideal place to retailer the charger’s built-in USB-C cable, based on IKEA’s product web page, and in any other case acts as a playful alternative for what could be a fairly boring smartphone accent.

VÄSTMÄRKE provides Qi2 charging speeds and might magnetically connect to iPhones with MagSafe or Pixel telephones with Google’s Pixelsnap magnets. In case you’re concerned with one thing a bit extra discrete, the $25 VÄSTMÄRKE wireless charger with lighting is a bowl-shaped charger with a column within the middle for attaching a smartphone, and room round it for keys or your pockets.

IKEA has had a number of completely different concepts through the years for the way sensible residence tech ought to combine with its minimalist and user-friendly furnishings. The corporate’s partnership with Sonos ended in May 2025, which produced lights and movie frames with sensible audio system built-in. Since then, the corporate has introduced a new Bluetooth speaker and began rolling out a brand new assortment of Matter-connected remotes, lights and sensors.